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LONDON—New research from the fraud protection and privacy analytics platform Pixalate indicates that invalid clicks and fraud remain a major problem for programmatic ad transactions. Pixilate’s new Q2 ...
The programmatic advertising platform startup StackAdapt Inc. today revealed it has closed on a hefty $235 million round of funding, bringing its total amount raised to date to more than $500 million.
In the first part of the Association of National Advertisers’ (ANA) study on the transparency of programmatic media-supply chains, Campaign published an analysis on how a desire for low-cost ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...
Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...
This morning, Google emailed publishers using AdSense about new programmatic support next year. Starting in Q1 2024, Google is launching support for programmatic bidding on inventory eligible for ...
(MENAFN- GlobeNewsWire - Nasdaq) Pixalate's ratings system ranks sellers based on their direct relationships with premium publishers (sustainability), authorized seller paths via SupplyChain Object ...
Hazel Raoult is a freelance tech writer and works with PRmention. She has more than eight years of experience writing about ecommerce, technology, entrepreneurship, and all things SaaS. Hazel loves to ...
In what may be a first-of-its-kind move, consumers who see ads targeted to them via programmatic media buys on the open web will get a piece of the action. You read that right: consumers will get a ...
Google AdMob will support programmatic bidding on inventory eligible for limited ads in early 2024. This new serving mode enables contextual programmatic demand for publishers serving limited ads and ...
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