In a first for a television network, Fox Corporation has opted to enable programmatic trading of addressable set-top box (STB) Video on Demand (VOD) by partnering with Comcast-owned FreeWheel. The ...

Convergent TV advertising platform Beachfront has teamed up with a video delivery platform provider to help bring real-time, programmatic monetization of linear spot, over-the-top (OTT) and ...

“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Chris Maccaro, CEO at Beachfront. People who have spent their careers buying ...

Adding to the growth of efforts for programmatic buying of set-top-box VOD advertising inventory, Dish Media is making VOD ad inventory available on more than 60 TV networks on broadband-connected set ...

TV will always be a cornerstone in advertising. The total ad spend on linear TV is expected to reach almost $74 billion this year, showing just how strong the industry remains. But the TV category is ...

AOL’s Patch has been reseeded by Charles Hale and Hale Global since they took over the reins earlier this year. The NY Times reports the hyperlocal site is profitable and expected to make top-line ...

DENVER & NEW YORK--(BUSINESS WIRE)--Today, Comcast Technology Solutions, a division of Comcast Cable that provides media and entertainment technology to advertisers, agencies and content providers, ...

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region. In this edition: Amazon plans to cut affiliate commission rates; Beachfront Media and ...