For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Holistic, end-to-end workflow—integrated and automated across planning, buying, execution, and finance—reduces operational overhead and frees teams to focus on higher-value work. Faster, more accurate ...

NEW YORK, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Today, Infillion, the architect of ad tech's first composable media buying platform, announced the launch of the industry’s first agent-native media ...

NEW YORK, Dec. 16, 2025 (GLOBE NEWSWIRE) -- Today, Infillion, the architect of ad tech's first composable media buying platform, announced the launch of the industry’s first agent-native media ...

PubMatic, the AI-powered ad tech company delivering digital advertising performance, has announced the launch of PubMatic AgenticOS, an operating system designe ...

Marketing Architects and Jounce Media partner to drive greater transparency and improved outcomes for CTV advertisers.

Exclusive Partnership Extends Access to Viant’s Award-Winning Platform Viant is AdTegral’s exclusive DSP activation partner, selected for its Connected TV (CTV) leadership, AI-powered platform, and ...

Advertisers will get programmatic buying, campaign optimisation tools and performance data, including impressions, audience ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

U.S. consumer demographics are shifting, with multicultural consumers projected to become the majority by 2050. These audiences drive population growth, influence cultural trends, and wield ...

IRVINE, Calif. & DALLAS--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic partnership with AdTegral, a ...