Bob Arnold, digital media and strategy lead, North America, at Google, believes programmatic buying will one day revolutionize the industry because it will bring about more effective and relevant ...

In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are revolutionising programmatic media buying. It’s been quite the week for ...

It’s hard to find a topic that all marketers agree on, but if there is one, it’s likely that programmatic ad buying continues to be a dominant channel for advertisers looking to scale. In fact, it ...

Why is programmatic media buying so dang complicated? Everyone new to the advertising industry asks this question. Eventually, most learn to stop worrying and love (or maybe just resign themselves to) ...

Heather Dumford, That’s the Hobson’s Choice for many brand marketers considering how to handle their programmatic media-buying, ConAgra Foods Media Director-Global Marketing Heather Dumford said ...

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over 90% of CTV ad dollars were transacted through programmatic pipes. That data ...

To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and ...

Programmatic media-buying may be associated most with digital media channels such as display, search and social, but the reality is it is transforming the way big brands buy all media. That’s one of ...

Paula Chiocchi is CEO of Outward Media, Inc., a provider of 145MM B2BC contacts, with email and digital IDs, that drive business growth. Programmatic advertising is in the spotlight today, and rightly ...

AdLib, provider of the leading DSP-agnostic media buying platform for in-house programmatic teams and independent agencies, has announced a strategic partnership with Curated.Media, an intelligent ...

There is much ado about programmatic buying and advertising in the arena lately, it's a little like teenage sex, everyone is talking about it but nobody is doing it right... yet. ©Wavebreak Media Ltd ...