After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left. This spike in digital video deals, along with a post-pandemic decrease ...

Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...

Linear TV is taking a programmatic turn. Charter’s full linear footprint is going programmatic, the result of a partnership announced Wednesday between Spectrum Reach, the ad sales division of Charter ...

Programmatic advertising has come a long way since the initial perception of simply providing scale relatively cheaply in order for brands to advertise to their target market. Today, programmatic is ...

For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...

Google has downplayed stuttering online ad rates by highlighting the momentum behind its programmatic business sparked by video as it steps up efforts to address concerns around viewability.

Fox Corp. said it made a deal to use Magnite’s sell-side platform to enable programmatic sales across its OneFox advertising inventory. OneFox advertisers with access to stream audiences across ...

Delivers more cinema advertising buying options as programmatic continues to grow in the premium video marketplace NEW YORK--(BUSINESS WIRE)-- National CineMedia (NCMI) (“NCM”), the largest cinema ...

“As programmatic ad spend continues to grow, we are focused on making cinema media buying as intuitive, data-driven, and effective as possible. Partnering with Vistar is a strategic action that will ...