Overview: AI-powered programmatic advertising automates ad buying and placement using real-time data and machine learning ...
AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...
EscalaX, a global programmatic advertising company, begins its third year with sustained market growth, an expanded product ...
Artificial intelligence is changing everything about how digital advertising works, but perhaps its greatest impact is on the lifeblood of programmatic campaigns: data. For years, advertisers leaned ...
Imagine capturing a shopper’s attention not only during the action, but also during the intermission. That’s the quiet power of pause ads, an emerging frontier in Connected TV (CTV) advertising that ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...
TV News Check on MSN
Local TV modernization: From automated execution to first-to-market programmatic
For the first time, a digital-only agency executed a local linear TV buy—proof that ITN and Magnite's programmatic platform ...
NEW YORK, July 3, 2025 /PRNewswire/ -- Assembly, a leading media company part of the Stagwell (NASDAQ: STGW) challenger network, announced today the launch of Assembly Control, a proprietary brand ...
Understanding how programmatic buying can boost your brand’s communication effectiveness, not just in theory but on an executional level, is the focus of Campaign’s next webinar brought to you in ...
The Desk on MSN
DirecTV expands out-of-home programmatic advertising
The network offers Live TV inventory across offices, retail, bars and restaurants, with hotels planned later this year.
DIRECTV Advertising today announced at CES that it will be bringing more premium CTV video options to the digital out-of-home (DOOH) marketplace with the programmatic enablement of inventory from ...
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