Is the open internet in trouble? Open programmatic ad spend has only grown 3% since 2021, according to equity research firm Wolfe Research. Walled gardens have grown 10% in the same time frame. This ...
Google Ad Manager is making it possible to deliver programmatic ads in an email newsletter. The solution, now in beta, will serve “reservation and Programmatic Guaranteed (publisher-managed) ads in ...
MediaRadar’s analysis of programmatic advertising in the first half of 2020 puts growth at about 36%, despite a slump in April. The data shows that the number of brands running programmatic campaigns ...
This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...
Online music and podcast platform Spotify (NYSE:SPOT) has tied up with Google (NASDAQ:GOOG) (NASDAQ:GOOGL) and Magnite (NASDAQ:MGNI) for a programmatic ads partnership for advertisers to buy ads on ...
In a report analyzing Google Ad Manager partner inventory, Google found that 67% of global advanced TV inventory is bought and sold through either direct sponsorships or traditional reservations, ...
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic ...
This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never ...
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