Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

FreeWheel, a technology platform for the television advertising industry, has announced the launch of a new solution it says will change the way marketers plan and execute their programmatic TV ad ...

Albeit from a far smaller base, the growth of podcast advertising – up 26% YOY in 2022 to $1.8 billion – is outpacing the total online ad market, according to the IAB. Podcast ad revenue is set to hit ...

While Spotify won’t report its full Q3 earnings until November 12, the streamer will likely be boasting an 11% year-over-year growth in audio advertising revenue in the US for 2024. The news comes as ...

Historically, the prevailing assessment of programmatic advertising in the agency world has been that it doesn’t provide the desired transparency in terms of where an ad ran or a clear picture of the ...