The world of audio ads is evolving fast, turbo-charged by programmatic tech. We're breaking down the latest trends, the journey so far, and future predictions, with some exclusive insights from ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic ad buying is picking up traction in connected TV land. Next up: movie theaters. On Monday, in-cinema advertising company National CineMedia (NCM) announced plans to sell movie screen ...

This new solution enables marketers to manage the totality of their ad commitments and unlock biddable TV opportunities for billions of upfront dollars. With this launch, advertisers and publishers ...

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

NEW YORK—TripleLift said it is partnering with DirecTV Advertising to launch programmatic Pause Ads. The two companies are billing the offering as an industry first that allows buyers access to ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?