Branding is the use of a name, term, symbol or design to give a product a unique identity in the marketplace. Marketers have three major strategic options: manufacturer branding vs. private labels; ...

Product positioning strategies are numerous, and the selection of one over another is crucial to how your company will market its products or services. Selecting the wrong strategy can cost lost time ...

The digital advertising and marketing industry is booming. With a market size projected to reach $946 billion by 2027, it’s no wonder that startups are flooding the market, trying to capitalize on the ...

Product teams need a coordinated effort to translate their strategy, agree on tactics and gather feedback on a regular basis to make sure wider business goals are on track. When the C-suite outlines ...

The product strategy is a plan that aligns the product with the wider business objectives. Product management involves overseeing products. The complexities of product design, including its definition ...

Before joining my current company, I spent over a decade climbing the corporate product management ranks at four Austin-based startups. That experience is why the first piece of advice I offer during ...