Walmart’s new private label brand, Bettergoods, doesn’t look like what you might expect a Walmart private-label brand to look like. And that’s entirely the point. The discount retailer is pitching the ...

Store brands didn’t used to be sexy. Sure, they were affordable, but what they lacked in pricing was not made up for in value. That was then and this is now—the proliferation of premium private label ...

The best label makers upgrade your organization efforts. I tested 13 digital and Bluetooth models for functionality, ease of ...

Responding to shifting definitions of ‘value’, private label ranges are increasingly focusing on delivering affordable premium products. This is making it harder for branded food makers to justify ...

The Best, Extra Special, President’s Choice, Taste the Difference… premium own-label ranges are flourishing as consumers focus on quality as well as price. On both sides of the Atlantic supermarkets ...

Consumers are increasingly seeking out private label products that are unique with improved marketing and packaging, according to a new report, which claims the US market is ready to see more private ...

Opinions expressed by Entrepreneur contributors are their own. The private label business model has been around for decades. And just as business trends have shifted due to technological changes, ...