What is a pre-roll ad, and what are the best pre-roll ad strategies to use? CMSWire speaks to the experts to find out. Those (sometimes) skippable ads that precede YouTube videos may be a thorn in the ...

The pre-roll is often a favorite item for a cannabis smoker, and the numbers confirm its growing popularity. As a fast-growing category in the U.S., pre-rolls are boosting cannabis sales and growth ...

Pre-roll video advertising has become increasingly popular and its effectiveness has been compared to other types of advertising, such as banner ads. Pre-roll video advertising is now commonly found ...

As marketers seek out new ways to engage on desktop and mobile, and also face down growing challenges like ad blocking technology, working with unintrusive formats should be getting a premium. The ...

Estelle Reale is Marketing Director, EMEA, at Sublime Skinz, a leading adtech company specializing in the distribution and optimization of Skinz-based advertising. The days of the pre-roll video ad ...