Most PPC accounts stall because teams focus on the wrong work. Learn how to identify the bottleneck limiting growth.

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions and revenue.

Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites. Often we target the same audiences with both channels and within them find ways to align ...

Is anyone still creating artificial opposition between SEO and PPC (e.g., “We rank first organically, so we don’t need to pay for an ad”)? How about hiring a PPC- or SEO-only agency or keeping ...