Advertising serves to inform consumers about a product and persuade them to buy it. Though many consumer advocacy groups cry foul over marketing tactics such as targeting children, using excessively ...

The bigger the better may be a draw for a younger crowd when it comes to video screen advertising. But make it personal as well. In a recent Kantar Millward Brown study, the most positive advertising ...

I went into a pitch the other day, and the CEO of the company was wearing his grouch mask. By the time we walked into the room, he had endured two other pitches from direct response companies. He was ...

Corus Entertainment owns a portfolio of TV channels and radio stations in Canada. After four straight quarters of TV advertising revenue decline, the company saw positive revenue growth in its TV ...

Ebiquity has predicted a “slightly more positive” outlook for the advertising industry in 2024 after surveying World Federation of Advertisers members. In the company’s 2023 results, chief executive ...

1. Nearly 80% of advertisers say traditional television advertising has become less effective, according to a study by the Association of National Advertisers and Forrester Research. Or: 2. Half of ...

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Diversity, equity, and inclusion (DEI) is essentially at the heart of all customer-centric organisations. DEI in marketing is about acknowledging, accepting, representing, and celebrating the ...

In a race sullied with lots of sleaze, Clarke Tucker is going positive with his new ad in his campaign for state rep. Lots of happy families and uplifting talk on pre-k, jobs, public safety and the ...