You've heard, by now, about Arbitron's new device for measuring radio listening: the portable people meter (PPM). It picks up electronically encoded signals from radio stations (even if they're heard ...

Technical Properties of the Arbitron PPM System Aug 19, 2009 9:00 AM, By Barry Blesser Arbitron’s Portable People Meter (PPM) system is currently replacing its old paper diary system. There are a ...

A bump in the road? Or the beginning of the end? Couple months back I forecasted a significant change in the way the radio ratings wind would blow around these parts in the fall. Wow. I had no idea.

With the planned extension of the Arbitron Portable People Meter rollout in eight additional top markets this month, interest in the new research methodology at the recent NAB Radio Show was high.

Six of Arbitron’s group clients – including the biggest of all, Clear Channel – have told Arbitron what they think the company needs to be doing to improve their confidence in using Portable People ...

Now that Arbitron has unveiled the next generation of its Portable People Meter (PPM) technology, PPM 360, where is it heading? RBR-TVBR spoke with the point-man for the technology, Arbitron Chief ...

In the fall of 1998, The Arbitron Company and Continental Research (Arbitrons subsidiary in the United Kingdom) conducted a pilot test of the personal portable meter (PPM) in Manchester, England.

The PPM is capable of measuring exposure to TV and radio - both in and out-of-home - and potentially to any other medium capable of emitting and audio signal. The system also is a key component of the ...

Fascinating article by Joanne Ostrow in today's Denver Post about the portable people meter, a pager-like radio-ratings device that picks up signals from stations that sound in the vicinity of a ...

New data suggests that out-of-home TV viewing surges for sports events, if tests by media measurement firm Arbitron in Houston, Texas are representative. Using its Portable People Meter (PPM), a ...

In the fall of 1998, The Arbitron Company and Continental Research (Arbitron's subsidiary in the United Kingdom) conducted a pilot test of the personal portable meter (PPM) in Manchester, England.