With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

If you have a website for your business and you’re wondering how well your ads are reaching prospective customers, you’ll probably want to be able to measure that to make sure that the money you’ve ...

This article was copublished with The Markup, a nonprofit, investigative newsroom that challenges technology to serve the public good. Sign up for its newsletters here. Picture a high school student ...

A tracking tool installed on many hospitals’ websites has been collecting patients’ sensitive health information — including details about their medical conditions, prescriptions, and doctor’s ...

Meta's Pixel tracking tool is causing more headaches, this time for people filing their taxes online. The Markup has discovered that large tax prep services like H&R Block, TaxAct and TaxSlayer have ...

The Markup found many sites tied to the national mental health crisis hotline transmitted information on visitors through the Meta Pixel. By Colin Lecher and Jon Keegan/The Markup Published Jun 19, ...