Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. When people hear the term personal brand statement, they often ...

You may be a leader now and doing an excellent job. However, you will truly set yourself apart when you create a personal brand and lead with your story. Your relationships and your congruence with ...

Everyone wants to be a leader within their industry. The ability to get in front of people is paramount, that is, first — to be noticed. Second, to be considered, and finally, to make a difference.