Matcha or macho? How matcha’s rise from tradition to trend shaped the performative male and sparked conversations about gender and culture.

You may have seen him walking around campus: jorts and a tattered sweater, watered-down matcha in hand, wired headphones trailing into a tote bag that almost certainly also houses a worn copy of “The ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Regardless of the form in which he manifests, the performative male cares less about genuine personal ...

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On Friday evening, over one hundred students gathered in front of the Student Stores, eagerly awaiting the start of an event that's been popping up at universities across the nation: a performative ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...

Someone out there now owns an 8-inch golden carabiner: the first-place prize for the Performative Masc Lesbian Contest. Although the performative masc lesbian contest has been circulating throughout ...

Add Yahoo as a preferred source to see more of our stories on Google. Regardless of the form in which he manifests, the performative male cares less about genuine personal growth and more about optics ...

IT'S THE MODERN mating ritual: Guys strategically sprinkle green flags through their dating app profiles like bait for women looking for long-term, emotionally-available partners. A therapy mention ...