Matcha or macho? How matcha’s rise from tradition to trend shaped the performative male and sparked conversations about ...

You may have seen him walking around campus: jorts and a tattered sweater, watered-down matcha in hand, wired headphones trailing into a tote bag that almost certainly also houses a worn copy of “The ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Regardless of the form in which he manifests, the performative male cares less about genuine personal ...

If you have seen the ‘pick me’ and ‘performative male’ collaboration, you have reached the depths of social media. If you don’t know what that line means, you have come to the right place. There’s a ...

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On Sunday afternoon, Stanford Recreation and Wellness shared Roble Field with students armed with matcha, tote bags and Clairo vinyls for a “performative male contest.” A performative male is a term ...

Performative became a supremely popular callout online as Black Lives Matter allies sought likes without doing the hard work. Credit: Bob Al-Greene / Mashable Whenever I read the word “performative” ...