Marketers need solutions that can quickly identify the metrics with the greatest influence on ROI. Google Ads Performance Planner aims to solve that issue. Digital ads require extensive planning to ...

Google’s Performance Planner tool for Google Ads is receiving four updates to help users plan multiple campaigns, make informed changes, and more. Performance Planner is designed to simplify the ...

You can now also choose a specific time range you want to use for historical conversion rate. This means that you can now use a historical conversion rate that’s closer to what you expect for the date ...

Google announced three new features to the Google Ads performance planner. These new features include support for shared budgets, shared access for viewing and editing and it now accounts for ...

Google has added three new features to Performance Planner, its ad campaign forecasting tool, the company announced Monday. Performance Planner can now account for conversion delay and supports shared ...

Google is upgrading Performance Max campaigns with a series of new features and offering best practices specific to promoting holiday sales. Google is rolling out new features for Performance Max ...

Google has added four new features to its Performance Planner forecasting tool, including options for previously ineligible campaigns, “suggested changes,” and more, the company announced Tuesday.