As they say, you manage what you measure. Accordingly, an entire industry has developed around performance measurement and performance management. Popular tools include the Balanced Scorecard, ...

Marketing measurement was once fairly simple: You launched a campaign, and then you measured its impact. Today, it’s incredibly nuanced. Modern marketers face a variety of complications as they ...

Restaurants are notoriously difficult businesses to manage, with countless variables impacting profit. From human resources and purchasing to marketing and cost management, the elements are numerous.

In his first job out of graduate school, Will Barnow practices performance measurement every day. Barnow works in the Maricopa County Office of Justice Systems Planning and Information, and one of his ...

To accurately assess how well your business is performing, you need to develop some quantifiable measures, advises Skillmaker.com. Ideally, your measures will clearly identify those aspects of your ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, VP of strategic partnerships ...

Decentralized companies spread responsibility to different levels of management rather than focusing decision-making power at the top. Because responsibility is spread so widely in a decentralized ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Being adaptive means re-evaluating what once worked and may now be sub-optimal. The most ...

In the ninth article in ExchangeWire's 2022 Predictions Series, industry experts discuss the future of measurement and attribution, considering how the impending demise of third-party cookies will ...