Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce growth.

A discrepancy emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: The ...

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Since its launch in 2021, Performance Max (PMax) has transformed how ecommerce businesses approach Google Ads. Google’s machine learning and AI, when applied across its entire advertising ecosystem, ...

Google Ads will soon support showing the Search Partner Network in the Performance Max Placement report. This means Google will show you which sites your PMax ads are running on - which is a first.

The Google Ads API currently does not accept or support placement exclusions for Performance Max campaigns. This is also the case even if specified at the account level, Michael Cloonan, a Google Ads ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

In the rapidly evolving world of digital marketing, Google’s Performance Max (PMax) campaigns are becoming a go-to strategy for businesses seeking smarter conversion-driven advertising. In 2025, PMax ...

A privacy alert from IPG Mediabrands advised clients "should consider" a pause on campaigns using Google's ad product Performance Max following the publication of a report that found ads on YouTube ...

Google's Performance Max platform helps advertisers create compelling ads that reach their target audiences with the help of AI tools. Now, Google is unveiling new features that take those offerings ...