Airbnb's decision to permanently cut its performance marketing spend and focus on brand marketing and public relations has brought the efficacy of performance into the spotlight. The move from the ...
A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...
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Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...
The lines between performance marketing and brand marketing continue to blur. As marketing strategy is adjusted to accommodate technology’s innovations and consumers’ shifting preferences, the changes ...
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