MediaPost

Google and Yahoo! Testing Pay-Per-Call

Search leaders Google and Yahoo! have confirmed they are now testing pay-per-call, a form of online advertising where advertisers only pay for the phone calls generated by their search engine listings ...
MediaPost

Marchex To Provide Call-Tracking To Mobile Ad Networks

Expanding into the mobile arena, local online advertising company Marchex will provide call-tracking services to mobile ad networks AdMob and 4INFO. For pay-per-call campaigns running on the mobile ...
Business Insider

VIIRL Marketing and eLocal Announce Strategic Partnership to Strengthen Lead Quality and Marketing Performance for Home Service Businesses

SCOTTSDALE, Ariz., Jan. 06, 2026 (GLOBE NEWSWIRE) -- VIIRL, the industry’s most intelligent all-in-one lead Marketing as a Service (MaaS) platform, today announced a strategic partnership with eLocal, ...
InfoWorld

InfoSpace joins Ingenio pay-per-call network

Ingenio Inc., a provider of pay-per-phone-call online advertising and technology, has expanded its advertisement-distribution network by signing up InfoSpace Inc., which offers Web and mobile search ...