UFC fighters have many moves, but none of them will keep marketers from buying programmatic inventory in their coming events ...

Forget Warner Bros, the real war zone between Netflix and Paramount this weekend is live spectacle sports. Originally locked ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

EXCLUSIVE: Paramount is jumping for joy for its latest live sports deal. The company has acquired distribution rights to Varsity Spirit’s Pro Cheer League, the world’s first professional ...