Strategic packaging enables businesses to influence consumers, cut costs, build brand recognition and drive long-term competitive success.
CHARLOTTE, N.C.--(BUSINESS WIRE)--Sealed Air (NYSE: SEE) today announced the introduction of prismiq ™ - a digital packaging brand with a portfolio of solutions for design services, digital printing ...
Packaging Gateway on MSN
Where packaging drives value
Packaging is a strategic tool that drives revenue, efficiency and brand value across physical and digital channels.
Facing rising regulatory pressures and shifting consumer expectations, consumer product brands are accelerating investments in next-generation packaging solutions. From high-performance recycled ...
Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on ...
Packaging Gateway on MSN
The new economics of packaging
Packaging has moved from a back-end cost to a front-line business decision, reshaping margins, sustainability strategies and competitive advantage across global markets.
Digital twins dominated discussions at SEMICON West this year, appearing in keynote presentations, panel sessions, and workshops. The conversation reflected a noticeable shift in how the industry ...
As highlighted by Towards Packaging research, the global artificial intelligence (AI) in the packaging design market, valued ...
The concept of “test and learn” is familiar to everyone. As children, it is how we find out about the world — what tastes good, what’s fun, what’s challenging, and what is comforting. We take risks ...
PepsiCo brand Doritos has rolled out new packaging and an update to its identity as aims to create a ‘global harmonisation’ across the brand. The design of the branding and packaging was overseen by ...
To help manufacturers ensure plastic packaging is recycled, Virginia-based Trex Co., which makes wood-alternative decking and railing from recycled plastic, is offering free recyclability testing to ...
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