In this interview, Magali Quentel-Reme, CEO of Opti Digital, dives deep into the supply-path optimisation process. She examines whether publishers should favour a particular path, as well as looking ...

Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (17 November) released their latest research, Perfecting Your Supply Path: The Expansion of SPO in Programmatic. The ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Erik Requidan, vice president of programmatic strategy at Intermarkets. Supply-path ...

As one of the world’s largest economic ecosystems, responsible for producing 40% of global carbon emissions, the construction industry has a major part to play in achieving global sustainability goals ...

Supply Path Optimisation (SPO) offers a way for buyers to ensure they are getting value from their ad spend explains Brittany Lefave Ad Solutions Manager, ANZ at PubMatic in this piece. As ...

Welcome back to Campaign Asia-Pacific's Crash Course learning series, in which you will learn valuable lessons and practical business tips on trending and essential topics from industry experts in ...

GroupM has conducted a supply path optimisation project in Asia-Pacific, in which it tracked how its clients' advertising dollars filtered through the supply chain over a six-month period in order to ...