When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall ...

Long/ short equity has long been the most popular hedge fund strategy among investors, but that could be changing. After 2022's massive outflows for the strategy and the hedge fund industry overall, ...

Microsegmentation is an essential element of a zero-trust security model. Here’s how businesses can get it up and running. In a world without perimeters, a zero-trust approach is critical for ...