Earned, owned, and paid media no longer operate in silo. In-feed, they collapse into one thing. A creator post is social ...

This session will cover digital marketing and how to create a conversion funnel to help your strategic marketing and advertising efforts drive engagement and sales. Digital marketing refers to ...

The modern marketing funnel consists of four key stages: awareness, consideration, conversion, and loyalty/retention. The marketing funnel is a strategic model that aims to illustrate the customer ...

Radio is often seen as a brand awareness tool, but its impact extends throughout the entire marketing funnel, from consideration and conversion to customer loyalty. Now Harker Bos Group has created a ...

If you want your PPC campaigns to actually convert in 2025, they need to do more than show up – they need to show up with purpose. A full-funnel PPC marketing strategy ensures you’re reaching the ...

Research from full-funnel programmatic partner Tangoo reveals that social media and streaming TV are the most effective advertising channels for driving brand awareness, with 52 per cent and 47 per ...

To make smart marketing decisions, we must understand how people move from first interaction to final conversion. But too often, what gets measured most easily drives the strategy. That usually means ...

At the Dentsu-e4m Digital Advertising Report launch, dentsu’s Narayan Devanathan spoke to Priyanka Khaneja Gandhi of Amazon ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

According to the dentsu-e4m Digital Advertising Report 2026, advertising spends on e-retail platforms in India reached Rs ...