BALTIMORE, Nov. 6, 2025 /PRNewswire/ -- Flywheel Digital, a leader in commerce media and technology solutions and part of Omnicom (NYSE: OMC), today announced the launch of its Return on Consumer (ROC ...

The Durability Collective is a global community of funders, practitioners, and researchers who are building our collective capability to measure social impact and create change that lasts. Contrary to ...

The cold, hard reality is that mission-driven organizations risk falling apart when a key leader leaves. Losing a well-respected, long-standing leader can shake an organization to its core. Therefore, ...

The customer journey is complex, with consumers interacting across 20+ channels and exposed to 4,000-10,000 ads daily before making a purchase. This fragmented landscape challenges advertisers to ...

When executive mandates shift away from building for the future toward hitting short-term targets, long-term priorities can suffer. As a leader, you’re often caught in the middle, tasked with ...

With AI investments accelerating, businesses face a crucial challenge: understanding the ROI of those investments. In fact, this inability to measure the impact of AI is preventing enterprises from ...

For marketers today, the traditional playbook isn’t cutting it anymore. Clients expect marketers to deliver hard business outcomes – and fast. With AI reshaping creative and media workflows, finance ...