The international interlaboratory comparison (ILC) outlined improvements that reduce measurement uncertainty, in some cases by a factor of 15, and which will be the basis for a new international ...

Online media planners and strategists have long complained about the lack of effective reach and frequency tools, reliable media measurement techniques, and deficiencies in audience ratings data. Now, ...

Figure 8 The three antennas were compared every 100 MHz in the horizontal polarization at a 3-m test distance and compared quite well. All three antennas measured within 3 to 5 dB of each other as ...

There are different approaches to marketing measurement that help businesses understand which of their campaigns bring the most value and how to allocate budgets to maximise ROAS. The most ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...