Swedish E-Commerce Study: Performance Max Ad Spend Surges 50% During 2025 Holiday Season

Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...
Variety

Max Hikes Price for Ad-Free Plans Effective Immediately

Warner Bros. Discovery has increased the price for the ad-free Max streaming plans just ahead of HBO’s “House of the Dragon” Season 2 premiere on June 16. Beginning Tuesday (June 4), Max’s ad-free ...
The Hollywood Reporter

Max Pulls CNN and Sports From Ad Tier in Streaming Pivot

Warner Bros. Discovery has halted plans to launch a $10 paywall for its B/R Sports tier, while also pulling sports and news content from the Max ad tier starting March 30. By Etan Vlessing Canada ...
Search Engine Roundtable

Google Ads Sitelinks Impact Performance Max Ad Strength

Did you know that your sitelinks in your Performance Max (PMax) campaigns can impact the overall ad strength? Google actually has a help document that lists that and the ad strength widget in Google ...
Search Engine Roundtable

Google Ads Ad Group Settings For Al Max

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, "Turning off search term matching ...