Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

Overview AI helps marketers automate campaigns, analyze customer behavior, and deliver personalized content across multiple ...

You may be a free spirit, but you probably wouldn't jump in your car and embark on a cross-country road trip without planning - planning your route, the stops along the way, where you'll stay, and ...

Automation is a great way to shorten the sales cycle while improving conversions. It frees your marketing team to concentrate on more valuable tasks by taking over the tedious and repetitive tasks.

Often heralded as a back to basics marketing approach, experiential marketing is in fact well suited to the needs of the modern consumer. For both Gen Z and millennials, there is a greater emphasis ...

Qualitative marketing differs from quantitative marketing by addressing promotional advantages you can't use numbers to describe. Small businesses typically have limited resources, so qualitative ...

To learn more about our editorial approach, explore The Direct Message methodology. In the early 2020s, we witnessed a surge of excitement about data-driven marketing. The promise was straightforward: ...

From Fritz Lang’s 1927 sci-fi epic Metropolis, to more recent incarnations in films like The Terminator and The Matrix, science fiction has always been fascinated by artificial intelligence (AI). But ...

Continuing our look into artificial intelligence (AI) in marketing, we look at how AI is adding value to content marketing. The use case for analyzing and editing content for grammar, sentiment, tone ...

The notion of Account Based Marketing—targeting specific accounts with tailored strategies—is nothing new. Marketing companies have been engaged in this practice for decades. What’s changed is ...

Indeed, one broker, TBJ Super Yachts, reported that it takes, on average, 6 months to a year to secure a buyer for most new stock, due in large part to deficiencies in the marketing ecosystem. Forbes ...

If you are looking for the oldest content marketing examples, then you’ve come to the right place. I have three examples of content marketing that you probably have ...