It’s usually a sign of what is integrated marketing communication, or IMC. Think of it like a well-rehearsed band, where ...

Nikki Little is the senior VP at Franco and an integrated communications professional with more than 17 years of experience. My first inclination when starting this article was to write that as we ...

The visual elements of a brand are immensely powerful, even if we don't often stop to analyse them. But as marketers, it's important we have a coherent, coordinated strategy. This guide by Base One ...

The ongoing global crises—pandemic, economic uncertainty, political tensions, and more—have presented unique challenges for businesses and marketers across the globe. As marketing leaders, we need to ...

As 2025 draws nearer, now is the time for nonprofit organizations to critically examine their current marketing and communications strategies. Updating these efforts will ensure the organization is ...

Effective communication is at the heart of every successful organization, but the strategies used can vary significantly depending on business size, type, and goals. Whether you're running a small ...

It is my pleasure to announce the appointment of Heather Johns as Smith’s next vice president for communications and marketing effective August 14, 2025. Heather is a seasoned communications leader ...