Are you getting ready to migrate to a new marketing tech platform? If you want it to go smoothly, make sure all parties involved are on the same page. Different people within your organization will ...

""We're witnessing the emergence of sophisticated AI marketing architectures that can research prospects, create personalized content, and execute multichannel campaigns with minimal human ...

As a marketing automation consultant, a chunk of my time is spent reviewing and correcting the setup and account structure issues I see every day in automation platforms. More often than not, ...