Every private equity investment is made on the premise of future returns. In many cases, those investments pay off in spades. However, what if weaknesses in your marketing structures are quietly ...

Marketing is built on one essential element: accurate information. As marketers, we're always collecting and analyzing data to understand customer behaviors, preferences, and trends. That information ...

CX drives growth. Customer experience in marketing improves retention and revenue, and there’s a strong link between seamless CX and improved business outcomes. AI personalization. AI and data ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Running a small business involves managing various critical ...

Collaboration is key to a successful retail enterprise, but companies may have some work ahead to leverage their talent to the fullest. According to a new report from CMO Council and KPMG, 70% of ...

Marketing is key for any business in the event industry, where competition is fierce and standing out is essential. Industry veterans remember the days when managing just a few funnels was enough. Now ...