At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Vertical marketing systems are ways that companies work together to streamline marketing for an entire distribution chain. These types of processes typically reduce costs and increase profit, while ...

You want to make it as easy as possible for customers to find your business online. Beyond that, you want to be able to proactively reach out to potential customers who may need your products and ...

Digital marketing is one of the most popular and powerful ways to generate awareness, interest, and sales for your products or services. As the name implies, digital marketing is conducted via digital ...

When you’re constructing a retail marketing strategy, it can be helpful to use a popular marketing mix known as the four P’s ...

Email marketing is a powerful way for brands to connect with their audience. Here’s why investing in your owned marketing ...

Eleven hours. That is how long American adults now spend online each day–reading, watching, listening to, or interacting with media. This means there are more opportunities than ever for digital ...

Marketing channels have several key characteristics. Companies must properly match those characteristics with their products and customers when deciding on a distribution strategy. One consideration ...

A close look at the 8 most popular digital marketing mediums, and tell you how they can be used to your advantage. Traditionally, brands advertised in the mediums of the day, namely print (newspapers ...

Customer behavior continues to evolve as digital experiences become woven into everyday life. People use digital maps to navigate the offline world, set their home thermostats from miles away, and ...

When EJ Cho started his first company in 2018, he was exposed to what it takes to market a product. He was surprised to find a market filled with different single-use tools. “It was a very frustrating ...