When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

Case studies are the most effective content format, B2B Marketing’s new Content Marketing Benchmarking Report has shown. Sixty-six per cent of the 112 B2B marketers surveyed said case studies were ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

Most software-as-a-service (SaaS) marketers say text is the format they currently use most for their case studies, but that they want to create more video case studies in 2023, according to recent ...