Google Analytics 4 (GA4) has been more than a migration; it is forever changing how both in-house and agency digital marketers use their analytics data to inform their campaigns and strategies.

Overview AI has shifted email marketing from fixed schedules to behavior-driven, personalized communication that respects user intent.Smart automation now focus ...

Artificial intelligence (AI) holds great promise for businesses today, especially for marketing teams who must anticipate customers' interests and behavior to achieve their goals. Despite the growing ...

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An expert panel discusses – on Twitter – best practices for maximizing the value of a data analytics practice. Written by eWEEK content and product recommendations are editorially independent. We may ...