According to TikTok, minimal makeup looks are taking a backseat in 2025 in favor of ‘unrecognizable makeup.’ I loved ‘unapproachable makeup,’ so when I heard about a similar style popping up on my FYP ...

Learn how to achieve the ultimate “It Girl” makeup look for 2025—fresh, clean, and effortlessly glowy! Perfect for everyday wear or a polished online presence, this step-by-step tutorial from the ...

The clean girl makeup look is all about dewy, glowy skin. And getting that lit-from-within radiance is easier than you might think, even if your skin is naturally on the drier side. Clean girl makeup ...

Remember when slicked-back buns, glass-like skin and barely-there makeup were everywhere? The clean girl aesthetic—though not without controversy—had its moment. But lately, a new look has taken over ...