Lego unveils new SMART brick at CES 2026. Here's where to purchase

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...
TAG24 on MSN

Lego's new smart bricks light up and make noises when triggered

The Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks with a new smart interactive piece that can detect and interact with other ...
Inc

In an exclusive interview, Lego’s VP of interactive innovation reveals how the company designs hit after hit.

On Wednesday, the Lego Group shared its results from the first half of 2024 and revealed that it set a record operating profit of 8.1 billion DKK, which is roughly $1.25 billion USD. In a market that ...
Mashable SEA on MSN

Lego debuts Smart Brick and Smart Play system that reacts as you play. Here's how it works.

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Lego unveils interactive building brick

The Danish toy maker Lego on Jan 5 unveiled a new interactive building brick at the Consumer Electronics Show (CES) in Las ...