The tech space is getting faster and more competitive with each passing year. And as a result, the success of every project depends heavily on how you handle your leads and how many you convert into ...

Paid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you. At SMX Next in November, I was honored to give a talk on ...

As enterprises scale, managing large and complex sales processes requires advanced tools that not only streamline operations but also enable data-driven decision-making. Sales automation software is ...

The growing global use of the Internet for absolutely everything has emphasized the importance of content, social media and email marketing in lead generation. With those changes, traditional lead gen ...

The author is the MD & CEO, ICCS. With technological advancements taking place and digital transformations kicking in, the need for customized and personalized customer outreach has increased to a ...

Digital advertising has evolved quite a bit since I started working in paid media. PPC ad platforms work in a completely different way than they did just four or five years ago, with automation and AI ...