Indie labels, also called independent record labels, do not operate under the awnings of larger corporate brands, as a number of smaller labels do. This gives indie labels complete freedom in ...

Historically consumers have often passed over “store brand” products in favor of familiar and popular CPG brands they have cherished since childhood. However, this all changed in 2020 as many popular ...

Global digital distribution and label services company LabelWorx has unveiled a new service for its clients in the independent electronic music community. Pick N’ Mix Promo is a new in-house marketing ...

Since the pandemic began, every record labels’ marketing team has been throwing around the same buzzword phrase: “getting creative.” Traditional album marketing tactics like touring — which is ...