Mixed-effects location scale models represent a powerful statistical framework designed to investigate longitudinal data. By simultaneously modelling the mean trajectories (location) and residual ...
With the death of third-party cookies underway, the pressure is on marketers to adopt new solutions for targeting, tracking and measurement before long-standing tactics become inoperable by the end of ...
Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Meridian, an open-source Marketing Mix Model (MMM), has been ...
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