Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

If you are a manufacturer, whether discrete or process, one of the challenges with the current Covid-19 environment is dividing your business units or sales territories to focus on the right products ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. This article provides comprehensive ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on why healthcare market segmentation is invaluable to ...