Email security is becoming an increasing concern as companies battle phishing and ransomware attacks across the globe. Often times hackers and thieves take advantage of complacent employees who are ...

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As marketers, we're often looking at the result of our email campaigns: How much revenue did the email drive? But we can't get to purchases without clicks, and we can't get to clicks without opens. An ...

Email marketing is the cornerstone of many marketing programs. It can make engaging with and retaining customers much easier with high-powered tools like automation and personalization. And using ...

With new social and messaging platforms emerging every day, it's natural to wonder whether email is still relevant. The data shows that even with the myriad ways to communicate with customers today, ...

Marketo, a marketing automation software company, has shared a cheat sheet for email marketers. The infographic covers how much time email marketers should try to spend on various aspects of running a ...

With corporate users sending and receiving an average of 112 emails per day, it is still the most popular communication vehicle for marketers, behind SEO and event marketing, according to this ...

In 2007, Fast Company declared that email was dead. The Wall Street Journal echoed this sentiment two years later, The Telegraph six years after that, and Forbes three years after that. If email has ...

Return Path, an email intelligence company, released an infographic earlier this week sharing findings from its latest study of email on mobile devices in the U.S. and Canada. Here are some of the ...