Incrementality testing only works if it drives decisions. Here’s where teams go wrong and how to use tests to guide spend and ...

Multitouch attribution has fallen into disrepair. Facebook and Google platform attribution is a mess. User-level tracking is going the way of cigarette smoking during a pregnancy. So, what’s left for ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dor Birnboim, VP of strategic partnerships ...

The notion of incrementality has been surfacing a bit more these days, perhaps because marketers’ collective appetite for analytics, in general, has never been stronger. Media mix modeling, marketing ...

Every eCommerce team dreams of being able to accurately attribute every dollar of sales so that they can truly understand the impact of their ad campaigns. That’s why most advertisers use return on ad ...

LOS ANGELES, Sept. 17, 2024 (GLOBE NEWSWIRE) -- Pacvue, the leading commerce acceleration platform that integrates retail media, commerce operations, actionable insights and advanced measurement, ...

Right now, “incrementality” is a hot word in online affiliate marketing. According to our friends at Affiliate Window in a recent blog post, incrementality “consists of sales that an advertiser would ...