Complementing gamification is nudge theory, the behavioral economics framework developed by Richard Thaler and Cass Sunstein ...

Gamification was always just behaviorism dressed up in pixels and point systems. Why did we fall for it? It’s a thought that occurs to every video-game player at some point: What if the weird, ...

Gamification is everywhere. From rewards programs to fitness apps, adding a game layer on top of the real world has blown up thanks to the power of mobile devices. In the workplace, the drive to ...

It's no secret that teams and companies that create a culture of learning thrive in a changing business landscape. Learning is no longer done once a year or at some undefined time due to a new CRM or ...

When classrooms went online in 2020 during the pandemic, gamified learning opportunities grew as a quick and easy way to evaluate the general learning that was happening from student to student.

It's no secret that many specialists, regardless of their field of business, rarely participate in internal corporate life and prefer to work remotely. These reasons can be related to several factors: ...

Gamification - a word that the marketing services world will become more familiar with as its popularity continues to rise. Steve Manser, senior account director of integrated agency, Space discusses ...

When creating an advertisement or a campaign, there is a clear number-one priority a brand needs to focus on: not just getting a consumer’s attention, but holding it. That can be difficult when the ...

Gamification is the use of game mechanics in non-gaming contexts. In fintech, it’s a tool that makes using an app more engaging, intuitive, and even fun. Instead of dry numbers, users get achievement ...

University of Calgary provides funding as a founding partner of The Conversation CA. University of Calgary provides funding as a member of The Conversation CA-FR. Gamification is rapidly reshaping how ...