Amaan Kazi is the CEO of Verified Market Research, a global market research & consulting firm focused on niche & emerging markets. In today's competitive landscape, a robust go-to-market (GTM) ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital ...

Everyone talks about go-to-market (GTM) strategy, but ask for a clear definition and you’ll mostly get word salad. I posted about this on LinkedIn, and the comments exploded. Dozens of takes later, ...

Expanding across borders is an exciting yet challenging leap for startups. Whether you're courting international investors or launching a go-to-market strategy abroad, navigating cultural nuances, ...

Learn how competition-driven pricing strategies work, their pros and cons, and how they impact market share and profitability ...

Building a business in an industry that’s highly competitive and that includes a significant number of established brands comes with unique challenges. When I started Piece of Cake in 2018, most of ...

AI has the power to completely transform how companies go to market, but in order to unlock AI’s full potential, companies must first set clear objectives, break down data silos and empower teams to ...

Discover how effective market segmentation identifies profitable customers and optimizes pricing, distribution, and product ...

Understanding franchise competition is pivotal for both franchisors and franchisees for several reasons. Firstly, it helps in developing a robust business strategy. By analyzing competitors, a ...

Enhancing Tech Marketing with Tailored B2B Services San Francisco, United States – December 24, 2025 / Aventi Group / Aventi Group, a leading entity in the realm of product marketing, is making ...