One of the biggest struggles that companies have is knowing how to build an effective and profitable marketing funnel and media mix, and using the right metrics to manage such efforts. And for most ...

Influencer marketing has exploded in popularity, revolutionizing the way brands engage with consumers. Working with influencers can give brands a leg up in the credibility department, as 69% of ...

In 2011, when Chief MarTech published the first version of the now-famous martech landscape, there were only 150 marketing technology solutions. Today, there are over seven thousand. In 2019, B2B ...